When you have a team of salespeople, recruiters, or employees, utilizing LinkedIn as a marketing tool is crucial.

Why? Because when your team is active on LinkedIn, you greatly enhance your chances of connecting with ideal clients. Team members can engage with potential clients and generate qualified leads on the platform. Their presence and activity on LinkedIn can drive business growth, as their professional networks and interactions directly contribute to expanding your reach and attracting new opportunities.

How does your business benefit when your team grows on LinkedIn?

When you help your team grow on LinkedIn, your business gains several benefits:

1. Increases credibility for your business People prefer to interact and do business with real individuals rather than faceless entities. When your employees have active LinkedIn profiles listing your company as their employer, it enhances the credibility and authenticity of your business.

2. Humanizes your brand Employees often share their achievements, challenges, and daily activities on LinkedIn. These behind-the-scenes glimpses help outsiders develop an emotional connection to your brand, making it more relatable and engaging.

3. Your employees become media ambassadors for your business When you post content on your company profile, your employees can share and engage with these posts on their LinkedIn profiles. They can also discuss your company’s products, services, and culture in their updates, significantly boosting brand awareness.

4. Boosts your visibility As employees like, share, and comment on your posts, these interactions make your content visible to their networks. This expanded reach means your brand can attract attention from people you might not have reached otherwise, including potential business partners.

5. Increases your sales Enhanced visibility and credibility naturally lead to increased sales. When your team members recommend your products or services to their audience, it opens up opportunities to attract new clients.

6. Makes your company attractive to potential employees On LinkedIn, your employees can share insights about your company’s culture, strengths, achievements, and goals. These positive testimonials can raise your brand’s appeal, making it more attractive to potential employees.

Why you and your team should use LinkedIn

Setting up active LinkedIn profiles for you and your team benefits your business in several ways:

1. Overcome LinkedIn company page limitations Company pages on LinkedIn have certain restrictions. For instance, you can’t connect with other users or send private messages using a company page. However, your team members can message and connect with prospects from their profiles, helping to build valuable relationships.

2. Boost the company branding When team members list your company as their employer on their profiles, it drives traffic to your company page, which in turn can lead to increased visits to your website or landing page. This organic traffic boost enhances your company’s visibility.

3. Enhance recruitment efforts Job seekers can identify your employees based on the employer information on their profiles. These potential candidates can connect with your team members to learn more about the company. Employees can use these interactions to highlight the values and culture of your brand, providing a more authentic and effective insight than traditional job ads.

How can you help your team grow on LinkedIn?

Supporting your team’s growth on LinkedIn can significantly benefit your business. Here’s how you can help:

1. Provide training and resources Offer training sessions to help your team understand how to use LinkedIn effectively. Provide resources such as guides or tutorials on optimizing profiles, creating engaging content, and building professional connections.

2. Encourage profile optimization Ensure your team members have complete and professional LinkedIn profiles. Encourage them to list your company as their employer and include relevant keywords related to their roles and expertise.

3. Promote content sharing Motivate your team to share and engage with company content. Encourage them to write posts about their professional experiences, share industry insights, and highlight company achievements. This activity boosts the company’s visibility and showcases your brand's culture and values.

4. Facilitate connections Encourage your team to connect with industry professionals, potential clients, and other relevant contacts. Building a strong network helps them grow their personal brand and extends your company’s reach.

5. Recognize and celebrate achievements Acknowledge your team members’ accomplishments on LinkedIn. Whether it’s a work anniversary, a completed project, or a new certification, celebrating these milestones publicly can boost morale and enhance your company’s reputation.

6. Support content creation Provide your team with content ideas and materials they can use on LinkedIn. This could include articles, infographics, or videos related to your industry. Supporting their content creation efforts can make it easier for them to stay active and engaged on the platform.

How to empower company growth through LinkedIn

Wondering how to make your voice heard in LinkedIn’s competitive landscape? Here are ten LinkedIn engagement tips to help you get started:

1. Optimize your LinkedIn page

   • Fill the required information: According to LinkedIn, complete company pages attract 30% more weekly views. Ensure your profile includes an attention-grabbing headline, logo, and relevant keywords.

   • Boost your traffic: Promote your best content to increase engagement and reach a wider audience. This can connect you with people who haven't followed you yet.

   • Spark discussions: Post weekly to double your engagement rates. Initiate conversations under relevant posts or end your content with a question to encourage responses. Re-share tagged posts and use three to five relevant hashtags.

   • Share stories: Use LinkedIn Stories to humanize your brand, increase engagement, and drive traffic. Stories viewers grow 15 times faster than feed viewers.

   • Go live: LinkedIn Live fosters real-time community building, increasing reactions by seven times and comments by 24 times.

2. Transform your messaging Avoid salesy messages and posts that lack value. Focus on solving customer problems, providing value, and maintaining a friendly tone. Share concise, engaging points from your posts to keep readers hooked. Establish yourself as a thought leader, build your brand, and generate leads through valuable content.

3. Discover highly targeted customers and connections LinkedIn allows businesses to target their ideal customer persona by industry, company size, and job role. Create marketing content and ads that resonate with your audience and get them in front of your target buyers.

4. Give your company a face Humanize your brand by showcasing your team. Share engaging videos of your team at work or "Team Spotlight" clips. Upload behind-the-scenes videos or short interviews with employees to give your audience a peek into your company’s operations.

5. Take advantage of LinkedIn analytics Use LinkedIn’s built-in analytics to track engaging content, measure page visits, unlock traffic insights, and gauge demographics. This data helps you scale your brand by aligning your marketing goals with accurate metrics.

6. Create your posting schedule LinkedIn research shows that businesses posting once per month attract followers six times faster than those that don’t. A consistent posting schedule helps maintain engagement and extend your reach. Use software tools like Dottypost to post regularly.

7. Automate LinkedIn prospecting with Octopus CRM Automate and enhance your customer engagement strategies with tools like Octopus CRM. This can streamline your prospecting efforts and ensure consistent outreach.

8. Supercharge your customer engagement strategies Focus on understanding your buyer’s journey and how your product or service solves their pain points. Enhance engagement by growing brand awareness, learning more about your buyer persona, positioning for the long term, and strengthening sales and marketing collaboration.

9. Enhance your design First impressions matter, so ensure your LinkedIn page is visually appealing. Incorporate carousels, brand videos, vivid photos, and attention-grabbing headlines. Use tools like Canva or Pexels for high-resolution images.

10. Invest in creativity Differentiate your brand with a unique selling point. Create engaging content rich with visual storytelling and infographics. Use catchy videos and evergreen content to increase visibility and make a lasting impact.

11. Engage your colleagues and employees Encourage your colleagues and employees to boost your LinkedIn content and enhance brand awareness. Motivate them to interact with your brand, spark conversations, and tag the company page. Optimized employee profiles also increase your visibility in LinkedIn’s search results.

Conclusion

When your team has strong LinkedIn profiles, they become brand ambassadors, spreading your message and attracting clients. By combining the reach of your LinkedIn company page with your employees' personal profiles, you boost your business's visibility, credibility, and conversion rate.