Currently, organizations are fiercely competing for talent in what is shaping up to be one of the toughest labor markets in decades.

Job openings are at an all-time high, but the number of applications has yet to bounce back to pre-pandemic levels. Employers are facing significant challenges in filling open roles, with skills shortages and low application rates threatening to hinder global economic recovery.

The responsibility of hiring scarce talent now rests on talent acquisition teams, many of whom are grappling with an increased workload and fewer resources.

Did you know? Eight people are hired every minute on LinkedIn through job postings. As a recruiter, you can streamline your recruitment process by learning how to create a recruiter brand that attracts the right candidates.

Why use Linkedln as a recruiter?

LinkedIn for recruiters can help you find, connect with, and manage job candidates easily. Here are a few more reasons why LinkedIn should be a part of your recruitment strategy:

• It cuts down hiring time.

• Ability to reach out to candidates through DMs and InMail.

• Easily share profiles with team members.

• Access to detailed candidate profiles, including skills, education, and work experience.

• Advanced search features that allow you to filter through profiles to find the right candidates.

7 ways to attract top talent on Linkedln

Finding and recruiting top talent for your company is crucial for ensuring growth and stability. But how do recruiters effectively find candidates on LinkedIn to fill those critical positions?

Here are seven expert LinkedIn recruiting tactics and techniques that can help:

Update your personal and company profile

Ensuring clear communication of your company’s values and interests is essential for your company page on LinkedIn. Likewise, your personal profile should provide candidates with all the necessary information at a glance. Here are some key areas to focus on:

1. Professional Profile Photo: Your profile photo should be professional, approachable, and well-lit. Profiles with photos receive 21 times more views.

2. Customized Cover Photo: Upload a cover photo that features your company’s logo, reinforcing your brand identity.

3. Compelling LinkedIn Headline: Your LinkedIn headline is crucial for making a strong first impression.

4. Authentic Summary: Write your summary in the first person, using an authentic voice. Share your story, showcase your experience, and incorporate a touch of humor to make yourself relatable to potential candidates.

Boost your recruitment efforts with engaging content

To bolster your recruitment efforts on LinkedIn, it's crucial to post content that resonates with potential candidates. Here are some strategies to consider:

1. Highlight Company Culture: Share posts that showcase your company culture, values, and workplace environment. This could include employee spotlights, behind-the-scenes looks, and company events.

2. Job Openings: Regularly post about job openings within your company. Provide details about the role, qualifications required, and why it's an exciting opportunity. Encourage employees to share these posts to reach a wider audience.

3. Employee Testimonials: Share testimonials or quotes from current employees about their experiences working at your company. Authentic testimonials can provide valuable insight into your company culture and attract like-minded candidates.

4. Industry Insights: Share relevant industry news, trends, and insights. Position your company as a thought leader in your industry by sharing valuable content that demonstrates your expertise.

5. Diversity and Inclusion Initiatives: Highlight your company's commitment to diversity and inclusion through posts about initiatives, events, and achievements in this area.

6. Professional Development: Share resources, articles, and tips related to professional development and career growth. Show potential candidates that your company values continuous learning and supports employee development.

7. Engage with Followers: Encourage engagement on your posts by asking questions, inviting comments, and responding to inquiries. Engaging with your audience helps build relationships and fosters a sense of community.

Pro Tip: Use AI Tool Dottypost to craft appealing content and save 100+ hr.

Research for candidates using keywords

If you’re asking yourself, “How do recruiters find candidates on LinkedIn?”, consider the pivotal role keywords play in your search efforts when aiming to locate passive candidates.

Keywords encompass the job title itself, along with the geographical location. As most employers prefer local talent, incorporating location-based keywords enables you to filter results more efficiently.

Within those filtered results, incorporate additional keywords pertaining to the required level of education for the position. Additionally, leveraging the name of reputable industry employers with similar job titles proves to be another effective strategy.

Regularly conducting keyword searches aids companies in identifying passive candidates and nurturing relationships for potential future employment.

Use job title hashtags to find candidates

Hashtags serve as valuable tools for both recruiters and job seekers in discovering relevant positions or related information. Clicking on a hashtag reveals all tagged posts across social media platforms for easy viewing.

By incorporating relevant hashtags into posts and profiles, recruiters aid job seekers in discovering their company when searching those hashtags. Similarly, recruiters can identify potential candidates by monitoring content shared using hashtags they engage with.

A quick tip: Encourage existing employees to utilize specific hashtags when posting or sharing open roles. This practice not only expands word-of-mouth reach but also enhances searchability, facilitating the recruitment process.

Utilize visual content

Boost your LinkedIn performance by implementing a cohesive visual content marketing strategy. When posting content on LinkedIn as a recruiter, consider incorporating the following to enhance engagement:

• Creative Infographics: Highlight trends, insights, and statistics in visually appealing formats.

• Short Videos: Offer career advice, discuss new openings, and provide glimpses into workplace culture.

• Employee Testimonials: Share video testimonials from employees to showcase your company culture.

• Image Collages: Showcase your company's culture through visually appealing collages.

• Virtual Tours: Take viewers on virtual tours of your workplace to provide insight into your environment.

• Whiteboard Animations: Use animations to explain concepts or processes in an engaging way.

• LinkedIn Carousels: Create step-by-step guides for acing interviews or perfecting resumes using carousel posts. AI Tool Dottypost can help you create beautiful carousels within 1 min.

Optimize time management with scheduled postings

The last thing you need as a busy recruiter is another task that demands 30 minutes of your time every day. Fortunately, you can simplify things by using a LinkedIn Post Scheduler like Dottypost to maintain a steady posting cadence.

Consistently posting on LinkedIn will keep you and your company top of mind for candidates. When your posts show up in your followers’ feeds four times a week, it’s easier for them to remember who you are and what you offer.

Engage regularly and be responsive to candidates

As a recruiter, you’ll often receive numerous messages and comments from candidates. Responding promptly to their inquiries is crucial for maintaining their interest. Research shows that 58% of individuals following your Company Page are interested in working with you.

Therefore, it's essential to reply to their engagements with the content you post on your page to uphold a professional and responsive brand image.

Conclusion

Attracting top talent on LinkedIn requires a combination of strategic content, active engagement, and the effective use of LinkedIn's tools. By optimizing your company page, crafting compelling job descriptions, and building a strong employer brand, you can significantly increase your chances of attracting the high-calibre professionals your company needs to thrive. Remember, the key is to differentiate your company in a way that resonates with the values and aspirations of your ideal candidates. Tools like Dottypost can really help you with content that attract good talent.